customer led growth
Paul Rogers from VantagePoint shared his knowledge in the 3rd of our Seminar Series
Held on Tuesday 8th May, 5.30pm at the BNZ Partners Centre
When was the last time you thought about how your customers perceive your brand, what your brand says about you, if your brand is recognisable?
In a workshop style discussion we covered some general principles about being more customer focused, then looked at some practical things you can do to get closer to your customers.
Paul Rogers, GM of VantagePoint, a specialist Auckland-based research and marketing management consultancy split the room of over 30 individuals into smaller groups and got everyone to think about their brand, where they thought they sat within their market and opened it up to the group to give feedback. The focus of the evening highlighted VantagePoint’s philosphy, ensuring customers are the centre of attention when guiding businesses to achieve growth.
Anchoring all advice on research ensures the voice of the customer is the central driving force behind a business’s growth aspirations and plans.
Missed out on last night's event or want to go over the presentation that Paul used to guide everyone there thru the workshop? It's available for downloading by click on the link below. You'll also find the VantagePoint SME Growth Guide here too.
Feedback from some of the businesses who came along to the seminar/workshop:
- Enjoyed the work shop format. Paul managed to show us how to organise the thought process, or at least start to, in order to benefit both client & company. Cate Langley, Scenic Cellars and Vine Eatery.
- Last night was inspiring and very enlightening. Sera Hathaway, Hi Fashion.
- Awesome. Great to get feedback from other local business people about your business. Donnee Murray, GOOD: Good Design is Good for You.
- Loved it - was great to interact with people and share ideas - keep up the good work. Sally Dunne from Deepseed.