Tips for making your awards entry, website or brand pitch shine
Let’s be honest – most of us didn’t start a business because we love writing about ourselves. But here’s the thing: your story is what sets you apart.
In a world full of great products, slick services, and clever marketing, people connect with people. And that’s where your business story comes in. Whether you’re entering the Unison Great Lake Taupō Business Awards, refreshing your website, or chatting to a new customer, your story helps people understand who you are, what you stand for, and why they should care.
So how do you tell your story in a way that’s both authentic and impactful?
Here are our top tips:
1. Start with your ‘why’
Why did you start your business? What problem were you trying to solve, or what dream were you chasing?
This is the heart of your story. It doesn’t need to be fancy, just honest. Maybe you saw a gap in the market. Maybe you were looking for more balance in your life. Or maybe you’re just really passionate about what you do. That’s what makes it yours.
2. Show your journey
No business journey is ever perfect. In fact, it’s often the ups and downs that make your story interesting.
Talk about how your business has grown or changed over time. What have been your biggest challenges? What have you learned? What are you proud of today?
3. Share how you do things
It’s not just what you do that matters. It’s how you do it that makes you unique.
Do you have a special way of working with customers? A team culture that stands out? A creative approach to problem-solving? Let people in on what makes your business tick.
4. Back it up with results
A strong story is even better when you can prove the impact.
This could be numbers like growth in revenue or team size. It might be glowing customer feedback or a big contract win. Maybe it’s your impact in the local community. Whatever it is, don’t be afraid to share the results of your hard work.
5. Keep it personal
This is your chance to speak from the heart.
Use your own voice and don’t worry about sounding too polished. If it sounds like something you’d tell a friend over coffee, you’re on the right track. That kind of storytelling builds trust and helps people remember you.
Quick checklist for telling your business story
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What inspired you to start?
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What challenges have you faced and overcome?
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What makes your business different from others?
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What have you achieved so far?
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What’s coming next?
Telling your business story isn’t just about ticking a box. It’s about understanding who you are, celebrating how far you’ve come, and inspiring others to connect with what you do.
So go on. Tell your story. You never know who you might inspire.
